Roadmap to Moving Your Company into e-Business. .. e-Business roadmap for success / Ravi Kalakota and Marcia Robinson. p. cm. "3Com Corporation: Success Story," http:/taufeedenzanid.cf File: pdf. E-Business: roadmap for success. byKalakota Topics Electronic commerce, E- commerce Borrow this book to access EPUB and PDF files. E-Business book. Read 2 reviews from the world's largest community for readers. Revolutions begin with attacks on the language. Todays managers are b .
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It cannot be grafted onto or integrated into a company's normal business-as-usual operating philosophy. Going "e" is a central act that shapes every subsequent plan and decision a company makes, coloring the entire organization, from its competencies to its culture. If they seriously want to develop effective strategies for competing in the new economy, managers must understand the fundamental structure of the next-generation e-corporation built on an interconnected web of enterprise applications.
We wrote this book to provide a master blueprint for building an innovative e-corporation that can survive and thrive in the digital world.
E Business 2 0 Roadmap for Success by Kalakota Ravi Robinson Marcia
What Makes This Book Different Many books have been written about how the old economic rules of scale, scope, efficiency, market share, and vertical integration are no longer sufficient.
New rules must be applied, and that requires new organizational capabilities. Managers everywhere understand the urgency; they're itching to get going and to make change happen.
Unfortunately, first-generation e-commerce strategy books were long on vision but short on detail. It's easy to talk about the e-commerce future, but the real management challenge is to make it happen in a systematic way without derailing existing business. What does this mean to top management? If customers are moving online, the whole information technology IT investment paradigm must shift toward creating an integrated e-business model.
The focus of this book is practical: helping senior management plan for and manage e-business investments.
The first step is to design a comprehensive e-commerce strategy and then to evaluate prospective line-of-business application framework investments on the basis of how well the technology or application advances the strategy.
Companies often make the mistake of focusing first on e-commerce applications and only then trying to bend a strategy around this outline. To succeed, managers must have a strong e-business strategy in place before considering specific e-commerce application investments.
Otherwise, most e-commerce efforts are doomed to fail. But what do these internal e-business architectures and investments look like? The answer is the focus of this book, the first to look at the problem of structural migration: how to transform an old company into a new agile e-corporation. This book provides a unique view of the next-generation, integrated enterprise and the line-of-business application investments necessary to compete. We highlight the critical elements--business processes, back-office and front-office applications, and strategy--that managers need to be successful in the digital economy.
In other words, corporations involved in e-commerce must rethink their visions of the future. Understanding how to lead one's company into the e-commerce arena requires a new point of view about integration and the business design. We offer step-by-step navigation of the uncharted e-business terrain. Executives and consultants everywhere need this guide to navigate the information economy. Who Should Read This Book Many managers are so focused on the details of e-business that they fail to see the vast structural change in how the application infrastructure is being put together.
Virtually every business discipline is affected by e-commerce and e-business application architectural efforts. Management needs to learn that the real challenge surrounding e-business is the task of making it happen.
This book focuses on the business architecture that managers must build in order to achieve e-business success. For firms in mature industries, such as automotive, insurance, and retail, that are trying to move in new directions, this book offers critical insights.
For market leaders, such as Home Depot and FedEx, this book offers insights for sustaining their leadership. For entrepreneurs managing start-ups, this book highlights the key issues on which those businesses will succeed or fail.
Its timeliness and insights into the changes in organizational practice make this book appealing to a broad management market: Senior management and strategic planners charged with developing business strategies Consultants helping corporate executives shape their companies' competitive future Information technology managers leading their teams with strategic decisions This book is a must-read for all managers, consultants, entrepreneurs, and business school students who have been discussing and reading about e-commerce and who are interested in knowing how they can capitalize on the next wave of business innovation.
How This Book Is Organized We start by dissecting the critical practices of companies that have pursued an e-business operating model to reach the top.
If You're a Student
We then extract examples of the sharpest thinking in business today. What emerges is a clear picture of the kinds of companies that will be tomorrow's stars and the strategies that will help them retain the market leader moniker. The first five chapters describe a new e-business design composed of building blocks called enterprise applications. Market leaders are developing intricate e-models resting on a set of intertwined enterprise apps--customer relationship solutions, enterprise resource planning systems, order management solutions, or supply chain solutions--and then building their strategies around that set.
Each enterprise app demands a distinct strategic fusion of customer-centric processes, information systems, management systems, and culture. Most managers are apprehensive about tackling strategic fusion issues because they represent such a formidable task, one that transcends the organizational structure and line-of-business considerations.
E-Business: Roadmap for Success (Addison-Wesley Information Technology Series)
This book offers a way to structure this widespread strategy problem, slice it into manageable pieces, and create actionable plans that can be executed quickly.
Chapters 6 through 11 explore the various e-business design elements in the new e-corporation. The goal is to identify clear, rational, strategic design choices that are responsive to evolving customer needs. Each chapter ends with a Memo to the CEO that provides a set of normative questions that must be answered convincingly if the building blocks of strategic integration are to be constructed effectively and profitably.
The last three chapters are prescriptive, focusing on the challenges of becoming digital by describing the design process and explaining how to undertake it. In today's business environment, the stakes are high and failure is swift and ruthless.
How an organization mobilizes itself into constructive action will determine its survival and ultimate success. In these chapters, we describe in great detail how the choice of an e-business strategy and application infrastructure must be made, we provide help in identifying the right choices, and we detail the means for implementing it.
We do everything but make the choice for you. That's your job. Don Tapscott.
Revolutions begin with attacks on the language. Managers must manage in the fog of this technology revolution.
e-Business 2.0: Roadmap for Success, 2nd Edition
Kalakota and Robinsons book provides a lens for managers who want to understand the terminology and take action--to grasp the opportunities or defend against the Revolutions begin with attacks on the language. Kalakota and Robinsons book provides a lens for managers who want to understand the terminology and take action--to grasp the opportunities or defend against the invading virtual competitors.
When the history of e-business is written--perhaps sooner than we think--this book will go down as a management landmark that helped clear the fog of mumbo jumbo and provided a beacon through which managers could chart their course. To survive and succeed in todays complex business world, all companies--from established industry leaders to feisty upstarts--must develop a strategy that allows them to take maximum advantage of the latest trends in technology.
Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-ch Get A Copy.
Paperback , pages. Published December 11th by Addison-Wesley Professional. More Details Original Title. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about E-Business 2. Lists with This Book. This book is not yet featured on Listopia. Community Reviews.
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Dec 08, Adrian rated it liked it. At the time it was written, it was quite useful and introduced lots of ideas. Now getting on a bit first published in We need to see an updated edition that considers recent developments: Web 2.
Aug 16, Worthy rated it liked it. Showing its age. Tends to speak in MBA generalities with minimal hard practical ideas. Still, at one time one of the first books to talk about what is now is referred to as CXM and how it should integrate into your Supply Chain.
Veronica Kew rated it liked it Dec 28, Suthar Pooja rated it it was ok Dec 27, Sharanjeet Singh rated it it was amazing Mar 21, Desak Mika rated it liked it Aug 28, Keith rated it really liked it Apr 25, Dk Bhanu rated it really liked it Dec 02, Tony Fortner rated it it was amazing Oct 26, Charu Arora rated it did not like it Dec 17, Bethann Ommundson rated it it was amazing Oct 08, Similar attention goes to enterprise resource planning ERP , trend-spotting tools, and half a dozen other technologies.
The focus of this book is practical: How can senior management plan for and manage e-business investments? Return to Book Page.
Are you e-business savvy? As we approach the new millennium, the Web and e-commerce are key industry drivers. Ravi Kalakota Pages: Tony Fortner rated it it was amazing Oct 26,
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